Sunday, August 23, 2009

Update II on Magazine Subscription Math

This week is Picture Week on This Young Economist. Every post tells a story, and every story begins with a picture.

Remember this crazy advertisement?


And, remember how we received this exact same advertisement, not once, but twice? You'll be happy to hear that Money Magazine is at it again. We received yet another edition of the magazine, wrapped in "subscription alert" advertising. But this time, Money changed its tune and its color. What was the message this time?

Now, I know to not expect any more issues of Money in the mailbox. And, for good measure, here's the back cover:

The persistence of Money's ALERT advertising puzzles me. A couple of questions to ponder:

  1. Does scare-tactic advertising like this really work for personal finance magazines?
  2. Even if it does work, is it really worth all the red and green ink to print resubscription announcements on the final three issues (3 of 12)?

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